Design made in Italy and other stories
The aim of this blog is to inform periodically about Istituto Marangoni’s educational activities – the best projects in each term, considering those in partnership with companies, the ongoing ones and the already prototyped ones. Istituto Marangoni’s educational approach includes a first phase of research focusing on inspiration sources. Inspiration is the main energy of new ideas. Students are invited to discover the latest trends by surfing the web, attending exhibitions or events, walking down the streets in Milan with an attentive eye to emerging trends, monitoring the shop windows of fashion and design flagship stores, observing clothes and behaviours of people around them. They are also encouraged to deepen down the meaning of made in Italy, namely the journey of ideas originated in Italy and realised by creative people coming from all over the world. The other stories present the current events and the surprises that the widespread creativity offers every day. Current events together with widespread creativity are the main inspiration sources. Observing them through the blog, we would like to give the students a track to enrich their knowledge.
A Narrator of Design
Cristina is curious about the world and anti-conventional, and has worked in design as a journalist, critic and exhibition curator, promoting up-and-coming talents while keeping her own interpretive autonomy. She tells the stories of projects and objects, always amazing her audience.
Educational director of the design department at the Istituto Marangoni since 2014, Cristina previously directed the design magazine “Modo” from 1987 to 1995, which documented new, international creativity. She has penned many books, recently including, Terrific design e Terrific Fashion (Sole 24 ore cultura, 2013 e 2015), Damiani, Alchimia del desiderio (Rizzoli 2014), Cucine Made in Italy Bellezza e design (Rizzoli 2014), 80 years of Made in Italy excellence (Rizzoli, 2015), Moreschi…. (Rizzoli 2015). Cristina actively writes for various printed and web publications (The Moodboarders) concerning design, art, fashion, and architecture.
She has curated many exhibitions, including “I modi del design” (Milano, Triennale, 1987), Ferragamo Evolving legend (Shanghai e Milano Triennale 2008). Cristina was Art Director of the Coin Casa design brand (2007/2009), the furniture brand Skitsch (2009/2012), and coordinator of the Fondazione Altagamma (2010/2013), for whom she curated the Italian Contemporary Excellence exhibition (Milano Triennale e Shanghai), and its accompanying volume (Rizzoli 2013).
Paying close attention to emerging trends, she tries to put industrial production and new talent in contact, activating “improbable” collaborations.
Massimo Zanatta, born in 1967, graduated in Engineering from “Politecnico” University in Milan. He began his career in Total and Erg as a Project Manager and he managed complex concepts for almost 20 years. As Project Manager he worked on projects in innovation and development as well as new commercial formats. He previously dealt with the relations between institutions (ministeries and brand associations) and commercial partners.
Massimo has experience in the field of education, having been a lecturer in many different schools. Together with his extensive knowledge of the design field, he also has a great passion for contemporary art.