To showcase the flexibility and variety of his collections, usually centred around the home, Giulio Cappellini, together with set designer, Valentina Folli has set out the first of a series of displays dedicated to baroque, in the show room in Via Santa Cecilia, Milan. From 28 September, through to the end of 2017, the area will be showing a revision of the sumptuous 17th century, bringing together the minimalist, rigorous design that is typical of the company with different expressions of baroque culture. Wanted by Giulio Cappellini, the project, with its many references, including to the film industry, is a story of contemporaneity that has now been converted to contamination. Eight scenes, painstakingly set out, create a picture of daily life, inviting visitors to become part of a choreography that borrows its decorative details from the different areas of baroque. It is not mannerism, but a demonstration of the transversal nature of the collection, of the company’s ability to vary its own style in line with emerging trends. Classic baroque elements, such as lamps, mirrors, majolica, stucco and allegories, are back in pared back, deconstructed settings to provide a new way of interpreting 17th-century style.