The historical Viennese brand has recently moved its headquarters to Via Foggia in the Aurora district of Turin. The new premises, inside an ex industrial space, also include a large show room with windows onto the street, where both historic pieces and recent creations are on display. These are the works of well-known international designers who have provided their own original contemporary interpretations of bent wood, respecting the DNA of the historic brand. The historic collection, which continues to withstand the test of time, now includes a wealth of new pieces, such as the rocking horse by Swedish designer Front, the valet stand by Nathan Young, sofa designed by Gam Fratesi, and the new high-back bistro chair by Nigel Coates. After the display for Milan Furniture Week 2016, held in the cloister of San Simpliciano, which showcased all of the classic models, in sequence, together with the new ideas, there are ambitious plans afoot. The idea, as we are told by CEO Riccardo Pigati, is to create Thonet cafés, to bring back a Viennese atmosphere through the brand’s products. The first one should shortly be opened in Tolentino, birthplace of Franco Moschini. For the 2016/17 academic year, Istituto Marangoni has established an academic partnership with the company as part of its Interior design course, allowing students to design a hypothetical Thonet café in Milan.