For the first time, the annual “African Fashion Reception”, organized by Lexy Mojo Eyes was held in Africa, in the modern courtly setting of the African Union headquarters in Addis Abeba.
The final catwalk show, with creations by designers from all over Africa, was a clear demonstration of the way that African fashion is able to combine Western shapes with multi-coloured traditional fabrics. There was no shortage of tribal accents, provided by ornaments, mainly woven with a wealth of different coloured beads. The event offered a good look at an up-and-coming young creative generation, above all women, with an entrepreneurial spirit and the ability to bring us bright, contemporary African style in multi-coloured patterns with a global feel that loses nothing of its African genius loci. The show was preceded by the African Fashion Business Summit, held at the African Union headquarters. Keynote speakers included assistant to the Minister for Culture and Cristina Morozzi from Istituto Marangoni, who stressed the importance of being “glocal” (local but able to be global) for African fashion, citing the collections of Stella Jean, designer working out of Italy, and Habiba Ogundare from Abuja (Nigeria), Director of Femaz, the microfinance bank that provides microcredit to women fashion creators.