During the annual press conference, the Salone del mobile of Milan announced the launch of an important exhibition – “Before design: Classic” – in collaboration with the Ciarmoli Queda studio. The exhibition will present the Classic as something which is not linked to a precise historical period, but as a transversal category of living. An inherent part of the exhibition is a short film directed by Matteo Garrone, who has accepted the challenge of describing classic furniture in a non-didactic way. The project to be launched by the Salone and Matteo Garrone’s beautiful images invite visitors to appreciate the projects, which refer to the classic as an approach rather than a style. Both the inspiration for the projects and the media used are integrated in the design field, which is now welcoming creative works that would have been misjudged only a few years ago.